#22 - Ben Borodach, Co-Founder & CEO at april

Slice of Finance Team

12/29/2024

#22 - Ben Borodach, Co-Founder & CEO at april

Join us on this week's episode of the Slice of Finance podcast, hosted by Jared S. Taylor!

Our Guest: Ben Borodach, Co-Founder & CEO at april.

What you’ll get out of this episode:

april's Unique Approach: Ben Borodach explains how april integrates tax tools into financial platforms, transforming outdated systems into seamless experiences.
AI's Role in Tax Filing: Learn how collaborative AI and advanced tech enable april to process tax legislation into actionable tools at unprecedented speed.
B2B2C Model Success: april partners with financial institutions to offer embedded tax solutions tailored to diverse client needs.
The Future of Tax Tech: Ben discusses long-term financial empowerment through april’s vision and its adaptability to market and regulatory shifts.

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What Is april and Why Does It Matter?

april, co-founded by Ben Borodach, is a groundbreaking tax platform that embeds tax planning and filing tools directly into financial applications like payroll and banking apps. Instead of treating tax as an afterthought, april ensures financial decisions are informed by real-time tax implications, empowering individuals and businesses to make smarter financial choices.

“Tax in the U.S. is more than compliance,” Ben says. “It’s a social contract, incentivizing retirement, healthcare, and beyond. Yet leveraging this system remains complex for most.”

Harnessing AI to Simplify Complexity

april stands out by pioneering collaborative AI to tackle the intricate U.S. tax system. This proprietary approach accelerates coding processes by 20 times compared to industry norms. The AI-powered platform translates legislative tax updates into executable solutions, ensuring accuracy and efficiency without sacrificing human oversight.

Ben credits this efficiency to a balance between automation and human expertise. “Helping AI understand what it can’t do is as important as what it can,” he explains, emphasizing april’s focus on high accuracy and cost-effectiveness.

april’s Impact on Financial Institutions

Operating on a B2B2C model, april partners with financial institutions to provide tax solutions under their branding. These partnerships are tailored to specific client needs, whether for small businesses or individuals relying on refunds. By reducing tax preparation time from hours to minutes and offering many services free of charge, april enhances both customer satisfaction and partner ROI.

Ben highlights their impressive net promoter score (NPS) of 60, a testament to the platform's positive reception.

Adapting to Regulatory Shifts

When asked about the potential impact of increased IRS funding and competition, Ben remained optimistic. He emphasized that a focus on technological advancements and fair competition would only benefit the market, ultimately driving innovation and better services for taxpayers.

A Vision for Financial Empowerment

Looking ahead, april envisions embedding tax awareness into every financial transaction, from college savings plans to e-commerce purchases. This proactive approach aligns with their mission to improve long-term financial well-being rather than chasing short-term gains.

Conclusion:
april is not just reshaping tax filing—it’s redefining financial empowerment. By leveraging cutting-edge AI and building strategic partnerships, Ben Borodach and his team are creating a platform that meets the needs of today’s taxpayers while preparing for tomorrow’s challenges.

Call to Action:
Ready to learn more about april’s innovative approach to taxes? Visit april to discover how this platform is transforming the future of finance.