Bridging Financial Gaps with Brigit

In today’s complex financial landscape, many Americans struggle to stay afloat between paychecks. Enter Brigit, a financial health app designed to alleviate financial stress and offer real-time solutions to over a million users. In a recent interview on the Slice of Finance podcast, Zuben Mathews, CEO and co-founder of Brigit, shared the company’s mission, milestones, and impact on its users.

The Story Behind Brigit

Brigit was born from a deep understanding of a widespread issue—financial instability for the majority of Americans. “Three-fourths of the wealthiest population in the world is living paycheck to paycheck,” Zuben explains, “and our goal is to provide solutions that are fair, transparent, and impactful.”

From paycheck advances to tools for building credit scores and budgeting, Brigit offers a comprehensive suite of financial services. Zuben proudly highlighted that the app has helped save users over $1 billion in fees since its launch and noted that 94% of Brigit users report feeling less financial stress as a result.

Leveraging Cashflow Technology

At the heart of Brigit’s success is its innovative use of cashflow technology. The app doesn’t rely on traditional credit metrics like FICO scores, which Zuben criticizes for failing to represent the real-time financial challenges faced by many Americans. Instead, Brigit analyzes users’ income patterns and spending behaviors to offer tailored financial solutions.

Zuben’s early experience as an immigrant student in the U.S., struggling with mismatched pay cycles and rent deadlines, inspired him to create Brigit. “That mismatch between the timing of income and expenses is something I experienced personally,” he shares. “It's crazy that 20 years later, that fundamental problem still exists.”

Overcoming Challenges and Scaling for the Future

Brigit’s journey to success wasn’t without its hurdles. Zuben recalls how finding the right co-founder and securing reliable payment providers in the company’s early days took a lot of persistence. However, those challenges have paved the way for significant growth.

With over $100 million in revenue and a lean team of fewer than 100 people, Brigit has achieved profitability while maintaining a strong focus on its mission of financial inclusion. The company plans to continue expanding its offerings, leveraging its proven technology to reach more users and provide even deeper financial support.

The Future of Fintech and Brigit’s Role

As fintech continues to evolve, Zuben sees Brigit playing a leading role in the industry’s future. “We want to 3x, 4x, 5x our business in the next three years,” Zuben says, emphasizing that the company’s goal is not only to grow but to continue making a significant impact on the financial well-being of its users.

With Brigit’s strong track record and ambitious vision, the company is poised to remain at the forefront of the fintech space, helping millions reduce financial stress and achieve greater financial security.

To learn more about Brigit:

Brigit - Get your finances on track

Get up to $250 whenever you need it. Build your credit while saving. No credit check. No interest. Access in 60 seconds. Join over 3 million members.

www.hellobrigit.com

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