BILL Names Sarah Acton as Chief Customer Officer

Author

Slice of Finance Team
04 Jul

Key Highlights:

  • Sarah Acton named Chief Customer Officer (CCO) at BILL.

  • Leads Sales and Marketing to enhance SMB and accountant experiences.

  • Brings over 30 years of marketing and sales expertise.

  • Instrumental in building a customer-first brand at BILL.

Source (Business Wire)

Notable Quotes:

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“Sarah brings significant experience and expertise in sales and marketing leadership to this new role, including two years as BILL’s Chief Marketing Officer. She is the right person to build upon the success of our go-to-market teams to create the best experience for customers, and drive growth and impact for BILL.”

John Rettig, President and CFO at BILL
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“As a champion of SMBs and accountants, I am thrilled to take on this expanded role as it reinforces our commitment to partnering with our customers to help them succeed.”

Sarah Acton, Chief Customer Officer at BILL

Our Take:

The appointment of Sarah Acton as Chief Customer Officer at BILL is a strategic move to enhance the customer journey for SMBs and accountants. With over 30 years of experience in marketing and sales, Acton’s leadership is poised to drive significant growth and innovation at BILL. Her proven track record in building customer-centric brands and her deep understanding of the challenges faced by SMBs make her an excellent fit for this role. This leadership change underscores BILL’s commitment to evolving its go-to-market strategies to better serve its expanding customer base.