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- Bilt Acquires Banyan to Transform Neighborhood Commerce
Bilt Acquires Banyan to Transform Neighborhood Commerce
Slice of Finance Team
26 Mar
Key Highlights:
Bilt’s first acquisition accelerates personalized, automated rewards in neighborhood commerce
Banyan’s receipt data enables FSA/HSA automation, new resident offers, and cross-merchant experiences
Expanded merchant categories include grocery, gas, and parking for broader local impact
20+ billion receipts analyzed by Banyan, powering precision targeting and 20–60X ROI for merchants
Banyan remains independent, scaling with Bilt’s commerce network
Source: Direct
Notable Quotes:
"By further incorporating Banyan's item-level intelligence into our platform, we're able to create truly seamless experiences that drive value for both our members and our network of over 40,000 neighborhood merchants."
"By joining forces with Bilt, we can implement our technology at scale, creating experiences that feel magical for consumers while delivering measurable results for merchants."
Why This Matters:
This acquisition positions Bilt Rewards at the forefront of neighborhood commerce innovation by integrating hyper-personalized, data-driven insights into everyday spending. With Banyan’s item-level receipt data, Bilt can now offer residents seamless benefits like automated FSA/HSA savings and cross-merchant experiences, while empowering local businesses with unmatched visibility and ROI. This marks a significant shift in how commerce is localized and personalized across the U.S. housing and retail ecosystem.