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BlackRock and GeoWealth Forge Strategic Partnership in U.S. Wealth Market

Key Highlights:

  • BlackRock partners with GeoWealth to expand capabilities in the U.S. wealth market.

  • Partnership includes custom models offering private markets, direct indexing, and fixed income SMAs.

  • Initiative aims to meet client demand for diversified, personalized, and tax-efficient strategies.

  • BlackRock’s custom models business has generated $31 billion in new assets over the past four years.

  • GeoWealth’s platform includes over 700 models from more than 70 asset managers.

Source (Business Wire)

Notable Quotes:

“By combining BlackRock’s portfolio design expertise with GeoWealth’s implementation platform, we will make it easier for advisors to build a models-based practice and enable broader access to private markets – one of today’s most sought-after asset classes. This initiative supports our goal of helping more and more advisors meet the evolving needs of their clients, who increasingly seek more diversified, personalized and tax-efficient strategies.”

Eve Cout, Head of Portfolio Design & Solutions at BlackRock

“We are excited to collaborate with BlackRock to unlock the next phase of our growth and deliver on key initiatives as we continue building on our proprietary technology. This partnership underscores our dedication to innovation and streamlining the advisor experience.”

Colin Falls, CEO at GeoWealth

Our Take:

The strategic partnership between BlackRock and GeoWealth marks a significant advancement in the U.S. wealth market, addressing the growing demand for more diversified and personalized investment strategies. By leveraging BlackRock’s expertise in portfolio design and GeoWealth’s robust technology platform, advisors can now offer clients access to both public and private market strategies within a single, streamlined account. This move not only enhances the advisor-client experience but also positions both companies for substantial growth in a market that increasingly values comprehensive, tax-efficient, and innovative financial solutions.