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Centana Growth Partners Acquires First Connect Insurance Services
Slice of Finance Team
13 Nov
Key Highlights:
Centana Growth Partners leads investment with $60 million, joined by Pruven Capital, Cota Capital, and Cross Creek.
Aviad Pinkovezky named CEO of First Connect, advancing the company’s tech-driven insurance distribution platform.
First Connect enhances independent agent access to 100+ carriers via streamlined, digital workflows.
AI validation accelerates compliance processes, allowing agents rapid entry to the market.
Source: Business Wire
Notable Quotes:
"First Connect’s commitment to addressing the unique needs of independent agents caught our attention. The Company’s strong unit economics, impressive growth trajectory, and ambitious, talented team impressed us."
"This investment allows us to double down on what matters most to our agents and carrier partners, which is strengthening our product and elevating our service potential."
"First Connect is revolutionizing insurance distribution with a tech-native platform and we at Pruven Capital are excited to partner with the team in their mission to help agencies turbocharge their growth."
Our Take:
Centana’s acquisition of First Connect Insurance Services marks a pivotal development in the insurtech landscape, particularly in addressing long-standing challenges faced by independent insurance agents. This investment, underscored by contributions from prominent firms like Pruven Capital and Cota Capital, is set to further accelerate First Connect's mission to simplify carrier access and bolster the capabilities of independent agents nationwide. With AI-powered compliance validation and an advanced carrier discovery tool, First Connect is well-positioned to streamline agent workflows, reduce administrative bottlenecks, and drive greater policy accessibility across the independent insurance ecosystem.