- Slice of Finance
- Posts
- Chime Extends Partnership with Dallas Mavericks, Launches Exclusive "Chime Lane" for Fans
Chime Extends Partnership with Dallas Mavericks, Launches Exclusive "Chime Lane" for Fans
Slice of Finance Team
29 Oct
Key Highlights:
Chime continues as the official jersey patch sponsor for the Dallas Mavericks.
Launch of "Chime Lane" entrance with exclusive benefits for Chime members.
Chime Credit Builder Visa becomes the official credit card for the Dallas Mavericks.
New benefits include giveaways and rewards at the American Airlines Center.
Chime and Mavs lead in innovation and fan experience, enhancing community engagement.
Source: Business Wire
Notable Quotes:
"We are delighted to continue our sponsorship with the Mavs. The organization continues to epitomize our values of inclusivity and teamwork."
"To build on our exciting relationship with Chime and to better serve our fans, we are thrilled to launch the new Chime Lane dedicated entrance."
Our Take:
Chime's renewed partnership with the Dallas Mavericks and the introduction of "Chime Lane" reflect a strategic move to deepen engagement with fans and drive brand loyalty. This unique entrance, exclusive to Chime members, offers benefits that enhance the game-day experience while underscoring Chime’s mission to offer accessible financial services. The addition of the Chime Credit Builder Visa as the Mavs’ official credit card aligns well with Chime’s focus on supporting financial health for everyday consumers. This partnership not only enhances visibility but reinforces Chime’s community-centric brand ethos within the sports arena.