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- Frec Launches Mobile App & Surpasses $170M in Customer Assets
Frec Launches Mobile App & Surpasses $170M in Customer Assets
Slice of Finance Team
19 Dec
Key Highlights:
Frec launches its iOS mobile app: Direct indexing and tax savings made simple for self-directed investors.
$170M milestone achieved: Growth since August 2024 reflects rising demand for direct indexing.
Expanded Portfolio Line of Credit: Borrow up to 70% of portfolio value to amplify investment opportunities.
Commitment to self-directed investors: Staying true to serving high-net-worth individuals with low fees and tax-efficient solutions.
Source: Direct
Notable Quote:
“Staying true to our roots as a direct-to-consumer platform is core to who we are. Unlike others in the space, we’ve never lost sight of the self-directed investor. Our mobile app is paramount for serving this audience, ensuring they have the tools they need to build and manage portfolios and create tax savings.”
Our Take:
The launch of Frec’s iOS mobile app marks a pivotal moment for direct indexing, bringing sophisticated tools for tax efficiency and portfolio management into the hands of high-net-worth investors. By hitting $170M in customer assets, Frec cements its position as a leader in this fast-growing market. Its unwavering focus on self-directed investors sets it apart from competitors pivoting toward advisor-driven models, showcasing Frec’s dedication to innovation and investor-centric solutions.
With the rising popularity of direct indexing projected to outpace ETFs and mutual funds, Frec’s alignment with this trend ensures its continued relevance and growth. The introduction of the expanded Portfolio Line of Credit further solidifies Frec’s commitment to empowering investors with flexible and efficient wealth-building tools