Intuit Launches GenAI-Powered Intuit Assist for QuickBooks

Key Highlights:

  • Generative AI-powered assistant simplifies estimates, invoices, and payments.

  • Streamlined accounting tasks with personalized, actionable insights.

  • Businesses can get paid 45% faster with AI-generated invoice reminders.

  • Connect seamlessly with AI-powered human experts for tailored support.

Source: Business Wire

Notable Quotes:

“With Intuit Assist, customers can leverage connected tools and services to manage and keep a business growing. It’s a game changer that empowers business owners to work like they have a larger team behind them, with a holistic view of their business.”

Dave Talach, Senior Vice President, Product at Intuit QuickBooks

“When I started using QuickBooks Online, I loved how it automatically generated reports for me and helped me track my goals and growth, but the addition of Intuit Assist has truly made an impact.”

Kim Cross, Owner at Zhi Bath & Body

Our Take:

Intuit Assist represents a pivotal advancement in integrating generative AI into small and mid-market business solutions. By addressing challenges like fragmented digital tools and time-consuming manual processes, Intuit redefines operational efficiency. The ability to convert notes and conversations into actionable invoices or estimates, coupled with AI-driven payment reminders, positions this tool as an indispensable asset for businesses aiming to grow with less effort. Intuit’s emphasis on responsible AI further strengthens its reputation as a leader in fintech innovation.