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Intuit Unveils AI-Driven Tax Solutions for 2024 Filing Season

Author

Slice of Finance Team
09 Dec

Key Highlights:

  • Intuit’s AI platform guarantees maximum refunds faster, offering a "done-for-you" tax experience in as little as two hours.

  • TurboTax integrates with Credit Karma and QuickBooks, enabling seamless data transfer and year-round financial insights.

  • Transparent pricing and expert support ensure confidence with every filing, backed by a nationwide network of 12,000 tax experts.

  • TurboTax Business Live Assisted now includes exclusive discounts and QuickBooks Online trials for small business filers.

Source: Business Wire

Notable Quote:

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“Receiving a tax refund is a pivotal moment in the financial lives of millions of Americans each year, so we’re laser-focused on eliminating the work and worry of tax filing, delivering the best ‘done-for-you’ tax prep experience on the market that puts maximum refunds guaranteed into customers' pockets faster. With our connected consumer platform, we go even further, empowering customers across Credit Karma and TurboTax with year-round insights and personalized recommendations, so we can help our customers navigate their financial journey beyond tax season.”

Mark Notarainni, Executive Vice President and General Manager at Intuit's Consumer Group

Our Take:

Intuit’s integration of AI technology into its tax solutions redefines the filing experience for both personal and small business customers. By simplifying document uploads, automating data entry, and matching customers with experts tailored to their needs, Intuit positions itself as a leader in providing not just a fast and accurate tax experience, but also comprehensive financial planning tools. With seamless integration across its platforms, Intuit empowers users to make informed financial decisions year-round, demonstrating its commitment to revolutionizing the financial tech landscape.