Lynn Hobson Joins WSFS Bank as Chief Marketing Officer

Author

Slice of Finance Team
05 Dec

Key Highlights:

  • Lynn Hobson joins as Senior Vice President and Chief Marketing Officer, bringing 16 years of expertise from BNY’s Pershing.

  • Justin Dunn transitions to the newly created role of Chief Community Impact Officer, driving community strategy and reinvestment efforts.

  • These leadership changes aim to enhance WSFS' impact in the Greater Philadelphia and Delaware region.

Source: Business Wire 

Notable Quote:

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“These two roles will help define WSFS’ presence in our region and enhance the impact we can make for our Clients and Communities. On the marketing side, we are excited by Lynn’s proven ability to develop and support innovative organic growth strategies and enterprise projects helping to increase the impact of our marketing efforts across our diverse business lines.”

Arthur Bacci, Executive Vice President and Chief Operating Officer at WSFS Bank

Our Take:

WSFS Financial Corporation is strategically positioning itself for sustainable growth by leveraging experienced leadership in key areas. Lynn Hobson's extensive background in technology, wealth solutions, and digital marketing aligns perfectly with WSFS’ diverse business lines and objectives. Simultaneously, Justin Dunn’s new focus on community initiatives underscores WSFS’ commitment to driving meaningful impact in the region. This dual leadership realignment reflects the bank’s forward-thinking approach to combining operational efficiency with community-focused innovation.