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- Proof Unveils Verify: High-Assurance Face-to-Face Identity Verification to Combat Deepfakes
Proof Unveils Verify: High-Assurance Face-to-Face Identity Verification to Combat Deepfakes
Slice of Finance Team
29 Oct
Key Highlights:
Proof launches Verify for high-assurance face-to-face identity verification.
Combines AI technology and human oversight to detect deepfakes.
Built on Proof’s identity network, securing $347B in real estate and financial contracts.
Real-time fraud protection during critical transactions and interactions.
Source: Business Wire
Notable Quotes:
“Fraud is now ubiquitous, and existing technology offerings on the market do not successfully combat it.”
“Proof’s Verify solution is the perfect vehicle for our award-winning deepfake detection platform.”
“Partnering with Proof has given us the added confidence to tackle these sophisticated threats.”
Our Take:
With its Verify launch, Proof addresses an urgent industry need: a solution robust enough to prevent fraudulent interactions but seamless enough to maintain user experience. Combining human interaction with AI-driven deepfake detection, Verify promises more than identity assurance; it offers a new standard for trust in digital transactions. This solution is particularly timely as fraud and deepfake risks increase in scope and sophistication, challenging businesses globally.