SoFi and PrimaryBid’s DSP2.0 marks a significant step forward in democratizing IPO participation. By automating manual processes and expanding the pool of eligible investors, this platform addresses a long-standing challenge for companies wishing to engage a wider audience, such as employees or dedicated customers. DSP2.0 could well reshape how companies approach IPOs in the U.S., offering a scalable, user-friendly solution that brings inclusivity and efficiency to the forefront of equity program management.