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SoFi and PrimaryBid Launch DSP2.0 to Modernize Equity Program Management
Slice of Finance Team
08 Oct
Key Highlights:
SoFi and PrimaryBid launch DSP2.0, a modern Directed Share Platform for U.S. equity programs.
Enables targeted investor inclusion, including employees and non-institutional groups, during IPOs.
Automates back-office processing, integrating with marketing analytics to reduce manual efforts.
No account minimums or deposit requirements, simplifying access for Main Street investors.
Source: Business Wire
Notable Quotes:
“SoFi now offers companies going public a turnkey, 100% digital way to offer IPO shares to employees and other people who helped build their business, with no costs or deposit requirements."
“Companies want intelligent, targeted investor inclusion at IPO… SoFi’s DSP2.0 lets companies shape their offer around strategic needs, not technical limitations.”
Our Take:
SoFi and PrimaryBid’s DSP2.0 marks a significant step forward in democratizing IPO participation. By automating manual processes and expanding the pool of eligible investors, this platform addresses a long-standing challenge for companies wishing to engage a wider audience, such as employees or dedicated customers. DSP2.0 could well reshape how companies approach IPOs in the U.S., offering a scalable, user-friendly solution that brings inclusivity and efficiency to the forefront of equity program management.