SoFi and PrimaryBid Launch DSP2.0 to Modernize Equity Program Management
Slice of Finance Team
10/07/2024
Key Highlights:
- SoFi and PrimaryBid launch DSP2.0, a modern Directed Share Platform for U.S. equity programs.
- Enables targeted investor inclusion, including employees and non-institutional groups, during IPOs.
- Automates back-office processing, integrating with marketing analytics to reduce manual efforts.
- No account minimums or deposit requirements, simplifying access for Main Street investors.
Source: Business Wire
Quotes
“ “SoFi now offers companies going public a turnkey, 100% digital way to offer IPO shares to employees and other people who helped build their business, with no costs or deposit requirements." ”
Anthony Noto, CEO at SoFi
Our Take:
SoFi and PrimaryBid’s DSP2.0 marks a significant step forward in democratizing IPO participation. By automating manual processes and expanding the pool of eligible investors, this platform addresses a long-standing challenge for companies wishing to engage a wider audience, such as employees or dedicated customers. DSP2.0 could well reshape how companies approach IPOs in the U.S., offering a scalable, user-friendly solution that brings inclusivity and efficiency to the forefront of equity program management.
