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Suger.io Secures $15M Series A to Transform Cloud Marketplace Transactions

Key Highlights:

  • $15M Series A funding led by Threshold Ventures, with support from Craft Ventures, Intel Capital, and Y Combinator.

  • Automates the quote-to-cash process for cloud marketplace transactions, reducing manual operations.

  • Scaled to 200+ customers, including Snowflake, Intel, Fivetran, DBT Labs, Notion, and ContentSquare.

  • Tripled marketplace volumes and increased contract values by 140%.

  • Expanding R&D to enhance cloud marketplace procurement and B2B e-commerce experiences.

Notable Quotes:

“When we started working with enterprise companies and their complex systems, we discovered a surprising amount of manual copy/paste work, unmanaged automations, and hastily built in-house tools.”

Jon Yoo, Co-founder & CEO at Suger

“Suger’s innovative approach to cloud marketplace sales solves one of the most pressing challenges for B2B software companies today, including many in our own portfolio. Suger co-founders Jon and Chengjun have deep expertise in this emerging space and embody the tenacity, product obsession, and vision that we look for in exceptional founders.”

Lisa Xu, Partner at Threshold Ventures

Why This Matters:

Cloud marketplaces are the fastest-growing channel for B2B software sales, projected to exceed $100B in annual transactions by 2028. However, businesses struggle with integration, automation, and scaling transactions. Suger.io’s AI-powered platform eliminates these pain points, allowing companies to scale faster and close 8-figure deals with ease. With this fresh funding, Suger is set to further revolutionize cloud marketplace sales and B2B e-commerce.