Suger.io Secures $15M Series A to Transform Cloud Marketplace Transactions
Slice of Finance Team
Feb 18, 2025
Key Highlights:
- $15M Series A funding led by Threshold Ventures, with support from Craft Ventures, Intel Capital, and Y Combinator.
- Automates the quote-to-cash process for cloud marketplace transactions, reducing manual operations.
- Scaled to 200+ customers, including Snowflake, Intel, Fivetran, DBT Labs, Notion, and ContentSquare.
- Tripled marketplace volumes and increased contract values by 140%.
- Expanding R&D to enhance cloud marketplace procurement and B2B e-commerce experiences.
Source: Business Wire
Quotes
“ “When we started working with enterprise companies and their complex systems, we discovered a surprising amount of manual copy/paste work, unmanaged automations, and hastily built in-house tools.” ”
Jon Yoo, Co-founder & CEO at Suger
Why This Matters:
Cloud marketplaces are the fastest-growing channel for B2B software sales, projected to exceed $100B in annual transactions by 2028. However, businesses struggle with integration, automation, and scaling transactions. Suger.io’s AI-powered platform eliminates these pain points, allowing companies to scale faster and close 8-figure deals with ease. With this fresh funding, Suger is set to further revolutionize cloud marketplace sales and B2B e-commerce.
