- Slice of Finance
- Posts
- TRAY Expands Partnership with Alraedah Finance to Drive Growth in MENA Region
TRAY Expands Partnership with Alraedah Finance to Drive Growth in MENA Region
Slice of Finance Team
08 Oct
Key Highlights:
TRAY partners with Alraedah Finance to enhance POS systems in the MENA region.
Alraedah makes a financial investment to empower TRAY's technology development.
Exclusive reseller agreement targets SMEs and large enterprises in MENA.
TRAY-branded financial products like TRAY Capital and TRAY Pay are in development.
Collaboration expands international reach, supporting clients across sectors.
Source: Business Wire
Notable Quotes:
"We’re appreciative of the partnership and investment from Alraedah. Their support and vision are instrumental in propelling our mission to revolutionize the restaurant POS industry."
“TRAY has proven to be an indispensable tool for hospitality businesses in our region. Together, we are poised to set new standards in the industry and drive meaningful growth."
Our Take:
The expanded partnership between TRAY and Alraedah Finance represents a significant step forward in empowering businesses across the MENA region with advanced POS solutions. Alraedah's financial backing strengthens TRAY’s ability to innovate and cater to the growing demand for scalable, efficient POS systems, particularly for SMEs. This collaboration underscores a broader trend of regional players integrating technology with financial services to foster economic growth, aligning with Saudi Arabia’s Vision 2030 goals. As TRAY continues to introduce products like TRAY Capital and TRAY Pay, it will further disrupt the market, creating new opportunities for businesses to optimize operations and enhance customer experiences.