Voya Financial Launches Primary Plus

Author

Slice of Finance Team
11 Jun

Key Highlights:

  • Launch of Primary Plus: New non-core investment solutions for RIAs.

  • Increased Investment Options: Includes collective investment trusts and mutual funds.

  • Enhanced Retirement Planning: Customizable and diverse allocation for participants.

  • Advisor Managed Accounts Growth: Supporting over 400 plans since 2021.

Source (Business Wire)

Notable Quotes

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“At Voya, we know that employees want — and value — a personalized approach to financial guidance. As a result, we continue to see a growing interest in managed account solutions, with total assets increasing 27% since the year prior in the first quarter of 2024 alone.”

Andre Robinson, Senior Vice President, Retail Wealth Management and Advisory Solutions at Voya Financial
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“Our focus is to create a pressure-free experience where plan participants have the information, guidance or advice they need to make better savings and planning decisions.”

Jason White, Director, Advisory Services at Voya Financial

Our Take:

The introduction of Primary Plus by Voya Financial marks a significant enhancement to their Advisor Managed Account (AMA) program, reflecting a robust response to the growing demand for personalized financial guidance. This expansion is particularly strategic as it broadens investment options for participants, enabling them to achieve more tailored and potentially lucrative retirement outcomes. By incorporating non-core investment solutions, Voya is positioning itself as a leader in delivering comprehensive and flexible financial planning tools. The growth of Voya's AMA program, now supporting over 400 plans, underscores its success and the trust it has garnered within the industry.