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Zafin Launches Advanced Tiering Capability to Drive Hyper-Personalized Banking

Author

Slice of Finance Team
01 Nov

Key Highlights:

  • Zafin introduces Tiering capability to support behavior-based customer segmentation, enhancing loyalty and engagement.

  • Combines Tiering and Dynamic Cohorts for precise data-driven segmentation and personalized customer offers.

  • Powered by Zafin’s Data Fabric, integrating data from open banking APIs for holistic customer insights.

  • Real-time tracking and analytics enable banks to monitor customer activity, enhance retention, and strategize customer investments.

  • Live demo at Money 20/20 at Microsoft’s booth, showcasing Zafin's commitment to industry innovation.

Notable Quotes:

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“Compelling value propositions are relationship-wide, and that’s where tiering comes in. Tiering is a loyalty-building tool, but its success depends on how well a bank can connect various services into a unified, beneficial customer experience.”

Shahir Daya, Chief Technology Officer at Zafin
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“The growing need for banks to offer more attractive deposit options and differentiated value propositions aligns with the trend toward personalized tiering solutions.”

Colin Kerr, Principal Advisor at Celent

Our Take:

Zafin’s Tiering capability arrives at a pivotal moment as banks seek to differentiate in an increasingly competitive landscape. By shifting from traditional, balance-based tiers to multi-dimensional, behavior-driven segmentation, Zafin equips financial institutions with the tools to drive genuine customer engagement. As neobanks and fintechs continue to capture market share, Zafin’s Tiering approach, powered by Data Fabric, provides a 360-degree customer view, fostering loyalty while improving profitability.