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Zuora Unveils New Usage-Based Pricing Capabilities at Subscribed Live London

Author

Slice of Finance Team
26 Sep

Key Highlights:

  • Zuora announces new tools for usage-based pricing at Subscribed Live London.

  • 53% of consumers prefer usage-based pricing for AI and GenAI services.

  • Zuora's metering and rating solution accelerates pricing experimentation.

  • Companies like Digibee and Yellow.ai adopt Zuora’s solutions for faster pricing innovations.

  • Recent Togai acquisition enhances Zuora’s capabilities.

Notable Quotes:

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“Giving our customers immediate and accurate visibility into usage-based pricing is absolutely critical for an AI-powered integration platform like ours.”

Rafael Nobrega, Product Manager at Digibee
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“When you look at the market demand for personalized pricing tied to value or usage, such as GenAI offerings, it’s no surprise that usage-based pricing is one of our fastest-growing solutions at Zuora.”

Shakir Karim, Senior Vice President, Product Management at Zuora

Our Take:

Zuora’s continued innovation in usage-based pricing reflects the shifting market dynamics towards consumption-driven models, especially in AI and GenAI services. The ability to integrate real-time usage data with flexible pricing experimentation will be a key differentiator for SaaS companies looking to align their pricing models more closely with customer value. Zuora’s acquisition of Togai strengthens its position as a leading solution in this space, empowering businesses to quickly adapt to evolving market demands while improving customer transparency.