Jirav Appoints Michael Morrison as CEO and Launches New AI Forecasting Tool
Slice of Finance Team
09/23/2024
Key Highlights:
- Michael Morrison named CEO of Jirav, bringing 25+ years of experience in Corporate Performance Management.
- Launch of Jirav Intelligent Forecasting, an AI tool for instant cash flow forecasting.
- Jirav’s solutions support CFOs and accounting firms in providing high-level advisory services.
- Jirav partners with CPA.com to offer advanced financial tools for SMBs and CFO firms.
- New AI technology streamlines financial planning amid talent shortages in accounting.
Source: Business Wire
Quotes
“ “As the preferred partner of CPA.com, Jirav has a unique position in the marketplace serving accounting and CFO advisory firms with advanced financial planning and forecasting tools that align perfectly with the industry’s evolving needs." ”
Michael Morrison, CEO at Jirav
Our Take:
Michael Morrison’s appointment as CEO marks a strategic move for Jirav, enhancing its leadership as the company continues to provide cutting-edge solutions to accounting and CFO firms. His deep expertise in Corporate Performance Management and the successful exit of Fluence Technologies demonstrate his capacity to drive growth. The launch of Jirav Intelligent Forecasting is especially timely, with AI poised to streamline financial planning, helping firms quickly respond to client needs amid economic pressures and talent shortages in the industry. This positions Jirav as a critical partner for firms aiming to deliver robust advisory services.
